How Many Leads Could Be Generated For My Franchise Brand?

A common difficulty in the franchising world is estimating potential market reach.

Scope of territory will vary depending on numerous factors, so it’s critical to do your due diligence on what kinds of restrictions are in place before proceeding. If you can’t measure the potential revenue of a business opportunity on a global scale, then it might be the wrong business.

The good news is, this market reach challenge is experience agnostic. Whether you’re an emerging franchise exploring your potential reach for the first time, or an existing company wondering how much farther you could push your advertising efforts, there are numerous filters that will affect the potential for lead generation for your brand.

Let’s talk about the two big ones: Geo Target and Liquid Capital Requirement:

Metric #1: Geo Target

FranchiseHelp took portal lead generation from its first iteration to a more robust and sophisticated engineered system in 2010. Many of the ideas implemented in these early days were well ahead of their time, especially, zip code targeting. In 2014 we added a feature on our portal that allows franchises to add geo-targeting by zip code in addition to standard state targeting.

This tactic proved to be so successful in generating leads for brands, that it’s now been adopted by multiple other lead generators in the space. Global brands like Entrepreneur have even purchased FranchiseHelp’s underlying tech to run their own systems.

Do you know what your brand's current geo targeting and liquid capital requirements are? If so, then you’re already halfway there.

Metric #2: Liquid Capital Requirement

Virtually all franchises will have their liquid capital requirement that potential owners will have to bring to the table.

In our previous post, we talked about Liquid Capital is a term we franchisors use a lot in franchising, so much so that it’s easy to forget that it's not a common word for people who are new to the industry, i.e., potential franchisees. You can read that if you want to learn more about how to help franchisees think about it.

Ultimately, potential franchisees need to check their liquid capital level and net worth to get a better picture of what franchise investment you could be ready for. This information will have a direct impact on the number of leads that could be generated for your franchise brand.

Estimating Potential Market Reach

Now that you have a better understanding of these two critical factors that impact market reach, geo target and liquid capital requirement, it’s time to start crunching some numbers on our Lead Gen Reach Calculator.

What’s helpful about this tool is, you’ll understand your degrees of restrictions, and how that affects your potential for a high lead volume, and low cost per lead. Once you’ve entered in your numbers, we’ll tell you our estimate for the maximum number of leads FranchiseHelp could generate for your brand each month, based on your filters.

Once those calculations are done, your franchise development team will be equipped with the data to start expanding.

Whether you’re an emerging franchise exploring your potential reach for the first time, or an existing company wondering how much farther you could push your advertising efforts, we’ll be here to help to claim your brand’s territory in the franchising world.