FranCalc is the first franchise growth marketing calculator

Using our toolkit, plug in your brand's financials and other relevant metrics to calculate the sales and marketing most appropriate for growth.

Start crunching numbers!

Welcome to FranCalc!

FranCalc was launched by Metric Collective in 2021 with a single mission: Help franchise growth professionals use data driven budget planning to make smart, informed franchise development decisions.

Do you need lead generation for your brand?

Of course you do. But paying for leads is a risk. Are they quality candidates? How much do I need to nurture them? Can I even reach them? Sometimes digital marketing feels like buying a lottery ticket.

But it doesn’t have to! Now your franchise can plan for success through identifying key metrics for marketing spend and sales.

Franchising builds on implementing proven tools. FranCalc is your tech innovation partner to help you navigate your business growth in a hyper focused way!









We made FranCalc because we get franchising.

The questions your brand is probably asking are:

How do we optimize lead generation process and pricing?

How can we forecast sales and track development goals accurately?

How should we determine the ROI of our digital marketing efforts?

How do we focus on the long term financial strategy of our franchise organization?

If you need data driven answers, you've come to the right place.